Latex printing is becoming increasingly popular as latex inks can be used on a variety of interior and exterior materials due to their fast drying ability and water-based formula. With the widest range of latex equipment and printers, HP is known as the most popular brand for this form of printing, although other brands also offer latex ink technology.

What is latex printing used for?
Latex printing is used to print wallpapers, vehicle graphics, vinyls. For both indoor and outdoor use, the ability to print on coated and uncoated materials makes this printing method extremely versatile.

The advantages of latex printing.
Apart from the wide range of applications that latex printing offers, there are many advantages as to why it has become such a popular printing method.

No dangerous chemicals.
In the past, commercial printing companies used solvent-based inks that contained compounds that were harmful to people and the environment. Latex ink was introduced as an alternative to solvent, with HP latex inks consisting of about 70% water.
Reducing the environmental and health concerns of printing means that your finished product can be displayed anywhere, including healthcare or food establishments.

Durable and resistant.
Latex ink has a different lifespan depending on the material and whether it is indoors or outdoors. However, latex printing is scratch and abrasion resistant, as well as water and chemical resistant to varying degrees. 

High quality and high speed.
Printing vibrant colors and clear graphics, latex printing not only offers incredible quality, but also high-speed prints that are ready in an instant. Unlike traditional solvent printing, latex inks require no drying time, so you can move on to the next job as soon as one is finished.

Profitable.
Latex printing does not require lamination for short-term use, saving you time and money. You'll also save money by taking advantage of high-speed printing, as you can deliver finished products twice as fast and therefore take on more jobs.